Exatlon (s6)
MOTION GRAPHICS / COMPOSITING / VISUAL EFFECTS
Unlimited Power & Layers
Exatlon’s sixth season needed a visual identity that amplified the intensity of competition while reinforcing team rivalry, momentum, and audience investment across the season. Inspired by the energy of live sports broadcasts and cinematic action promos, the visual direction leaned into scale, impact, and high-voltage pacing to make every challenge feel larger than life.
I had the pleasure of designing and compositing from ideation to execution.
DATE —
July 2023
ROLE —
Motion Graphics, Visual Effects, Compositing
TEAM —
Marketing & Promotions
DELIVERABLES —
Motion Graphics, Compositing, Visual Effects, Sustaining Elements
[ THE BIG IDEA ]
Electrifying the competition
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The visual direction treated competition as spectacle, using color, compositing, and motion to heighten the sense of rivalry between teams while elevating contestants into larger-than-life competitors.
THE DETAILS —
Showcasing the athletes in a new light for this electrifying season. They should be shown as a powerful, superhero like, competitor.
— VISUAL DESIGN SOLUTION —
Blue vs Red competitive color scheme + compositing and visual effects
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[ THE COMPOSITE ]
The beaches are open
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Compositing focused on maintaining scale, readability, and impact during fast-moving sequences, ensuring effects enhanced the competition without overpowering the athletes themselves.
BUILDING CONECTIONS —
Clear visual separation between teams helped reinforce audience allegiance and social conversation throughout the season, encouraging viewers to invest emotionally in both competitors and rivalries.
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Exatlon had a successful 6th season from launch all the way to the finally. Audiences and fans were heavily invested in the show, they enjoyed the look and excitement with this brand new season.