Los 50
ART DIRECTION / MOTION GRAPHICS
Designing a visual facelift
Reviving a hit property for a second season comes with high stakes. Los 50, a game show reminiscent of Squid Game, brings together 50 contestants from social media, telenovelas, and Spanish network shows to compete for the grand prize. Season two aimed to amplify drama, chaos, and tension, with the head mascot “El León”, asserting dominance over his unpredictable circus while preserving the class and familiarity of its debut.
I had the pleasure of designing the update from ideation to execution.
DATE —
May - Dec 2024
ROLE —
Art Direction, Motion Graphics
TEAM —
Marketing & Promotions
DELIVERABLES —
Design Decks, Art Direction, Logo Design, Motion Graphics, Social Media Posts, Sustaining Elements
[ MOODBOARD ]
— THE CHALLENGE —
How do you bring back an established property, while maintaining it fresh, and continuing the success of a previous season?
SOLUTION —
01
Use existing motifs and iconography that inspire familiarity. Design that is driven by user experiences and characters that resonate with audiences. The attention is in the details.
— VISUAL DESIGN SOLUTION —
Lion geometric mask as a kaleidoscope + backdrop for the show and overall design
Audience comprehension + Brand equity
02
SOLUTION —
Initially a 3D logo, transitioned into a flat sleek modern design, shedding its bulky and busy visual. This improved comprehension while maintaining the iconic presence.
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SOLUTION —
03
A cohesive design package that plays off familiarity, iconography, and visual comprehension. Elevating this new seasons challenge and bringing a modern design to returning and new viewers alike.
— ALL IN THE DETAILS —
Combining design elements, motifs, and colors + Satisfying motion graphics
A visual feast for the eyes and senses that kept viewers coming back
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[ THE SOCIAL NETWORK ]
Social media phenomenon
—
The show achieved massive success on social media and was the second largest property on Telemundo to garner cult following since its initial debut.
[ THE MASK ]
EL LEON MASK
Mask was constructed out of thick stock construction paper. Reinforced with recycled cardboard. Then mesh was added for visibility and to obscure eyes. Topped off with a strong gold lacquer and soft felt lining on the inside for comfort.
“
“The talent on this project is amazing. The mask isn’t just on the screen, it’s in front of me. This is so cool.”
[ CHRIS MOORE • CREATIVE DIRECTOR ]
