Los 50
ART DIRECTION / MOTION GRAPHICS / TOOLKITS / TEMPLATES
Designing a visual facelift
Los 50 returned as a cultural event, not just a reality competition. The creative challenge was to relaunch a proven property with higher stakes, heightened spectacle, and a visual language bold enough to match its ambition while honoring the familiarity audiences already loved.
At the center of the concept was El León, a dominant, ever-present force that controlled the game, the chaos, and the players within it. The visual system leaned into scale, tension, and theatricality, positioning Los 50 as a cinematic arena where anything could happen. From the graphic language to motion behavior, every element reinforced a sense of authority, unpredictability, and spectacle.
I led the art direction and motion design across broadcast, social, digital, and experiential touchpoints, building a flexible visual system that could scale across platforms and moments. The result was a cohesive campaign that elevated the property’s identity, supported multi-platform rollout, and reintroduced Los 50 as one of Telemundo’s most visually distinctive and talked-about series.
DATE —
May - Dec 2024
ROLE —
Art Direction, Motion Graphics, Toolkits, Templets
DELIVERABLES —
Design Decks, Art Direction, Logo Design, Motion Graphics, Social Toolkit, Sustaining Elements, OOH, Experiential, Digital.
CHANNELS —
Broadcast, Streaming, Social, Apps, Web, Events
CONSTRAINTS —
Tight Timeline, Brand rules + Network Guidelines, Cross-Team Approvals
OUTCOME —
Delivered on deadline for launch / premiere
Used across multiple platforms [broadcast + Hulu + OneApp]
Expanded into a reusable toolkit / templates
Used for executive / leadership-facing materials
Approved by network leadership
Scaled across multiple deliverables and formats
International / Spanish-first broadcast reach
— TEASER KEYART —
— MAIN KEYART —
[ MOODBOARD ]
— THE CHALLENGE —
How do you bring back an established property, while maintaining it fresh, and continuing the success of a previous season?
SOLUTION —
01
Use existing motifs and iconography that inspire familiarity. Design that is driven by user experiences and characters that resonate with audiences. The attention is in the details.
— VISUAL DESIGN SOLUTION —
Lion geometric mask as a kaleidoscope + backdrop for the show and overall design
Audience comprehension + Brand equity
02
SOLUTION —
Initially a 3D logo, transitioned into a flat sleek modern design, shedding its bulky and busy visual. This improved comprehension while maintaining the iconic presence.
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SOLUTION —
03
A cohesive design package that plays off familiarity, iconography, and visual comprehension. Elevating this new seasons challenge and bringing a modern design to returning and new viewers alike.
The visual direction needed to match the shows elegance and uniqueness. Using cards that were a symbol of the show to also drive social assets.
— ALL IN THE DETAILS —
Combining design elements, motifs, and colors + Satisfying motion graphics
A visual feast for the eyes and senses that kept viewers coming back
[ SOCIAL ]
Social media phenomenon
—
Platform-specific toolkits for X, YouTube, and campaign-driven social posts.
Twitter / X - Headers
YouTube - Headers
Platform-specific executions
[ OOH’s ]
OOH YEA
Celebrating a new project, talent, and a bold creative look
[ EXPERIENTIALS ]
SUIT UP FOR LIGHTS, CAMERA, ACTION!
Designing the wearable details.
[ THE MASK ]
EL LEON MASK
Mask was constructed out of thick stock construction paper. Reinforced with recycled cardboard. Then mesh was added for visibility and to obscure eyes. Topped off with a strong gold lacquer and soft felt lining on the inside for comfort.
“
“The talent on this project is amazing. The mask isn’t just on the screen, it’s in front of me. This is so cool.”
[ CHRIS MOORE • CREATIVE DIRECTOR ]
Internal recognition from creative leadership
