Cine Telemundo
ART DIRECTION / MOTION GRAPHICS / BRAND SYSTEMS / TOOLKITS / TEMPLATES
Directing cameras & action
Cine Telemundo required a refined visual identity to support a growing slate of newly acquired films and elevate the block as a premium destination within the network. The goal was to balance cinematic impact with clear, at-a-glance scheduling while honoring Telemundo’s brand equity. I led the visual refresh from concept through execution, developing a flexible system that scaled across broadcast and streaming while helping position the block for major studio partnerships.
I led the visual refresh from ideation through execution.
DATE —
March - August 2022
ROLE —
Led visual identity refresh, motion language, and system design. Partnered with programming and leadership for rollout approval
DELIVERABLES —
Design Decks, Art Direction, Logo Design, Motion Graphics, Sustaining Elements.
CHANNELS —
Broadcast
CONSTRAINTS —
Tight Timeline, Brand rules + Network Guidelines, Cross-Team Approvals
OUTCOME —
Delivered on deadline for launch / premiere
Expanded into a reusable toolkit / templates
Used for executive / leadership-facing materials
Approved by network leadership
Scaled across multiple deliverables and formats
International / Spanish-first broadcast reach
Secured partnerships and sponsor slots including Disney
— THE CHALLENGE —
How to craft a bold yet refined design for Cine Telemundo, seamlessly showcasing both timeless classics and modern films?
SOLUTION —
01
Using the play button motif and iconography that viewers identify, synonymous with video. The bold + new meets with the brand they tune into that is Telemundo.
02
SOLUTION —
Using brand elements and colors to build a cohesive design, calling back to the network without stealing the spotlight from the movies themselves.
— VISUAL DESIGN SOLUTION —
Brand colors and design elements + building on movie and film imagery
Brand equity + Film showcase
SOLUTION —
03
Both matinee and nighttime options were carefully crafted, providing clear, at-a-glance scheduling. Warm, inviting tones set the stage for daytime showings, while cool, moody hues created a cinematic atmosphere for nighttime premieres.
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— LIGHTS, CAMERA, ACTION —
Design elements incorporated transitions + day and night hues for readability
A visual language for at-a-glance scheduling
[ THATS A WRAP ]
A popcorn staple
—
Since its launch, Cine Telemundo has received such high praise that it remains in use years later. Its timeless aesthetic and clear visual language have cemented it as a brand staple.
Why It Worked
Unified brand equity with cinematic presentation
Improved clarity for scheduling and discovery
Created a timeless system that remains in use years after launch
Enabled new studio partnerships and long-term scalability