Cine Telemundo
ART DIRECTION / MOTION GRAPHICS
Directing cameras & action
Cine Telemundo is a dedicated movie block designed to showcase a curated selection of films. To support newly acquired titles, the segment required a refreshed, modern visual identity, one that could match the scale of its growing library. This redesign not only elevated the viewer experience but also played a pivotal role in securing major partnerships with powerhouse brands like Disney. With the spotlight on more than just the audience, the update opened the door for broader studio investments in our airtime. For many, Cine Telemundo marked the first time these blockbuster films were dubbed and broadcast in Spanish on cable television.
I had the pleasure of designing the property from ideation to execution.
DATE —
March - August 2022
ROLE —
Art Direction, Motion Graphics
TEAM —
Marketing & Promotions
DELIVERABLES —
Art Direction, Brand Identity, Logo Design, Motion Graphics, Sustaining Elements
— THE CHALLENGE —
How to craft a bold yet refined design for Cine Telemundo, seamlessly showcasing both timeless classics and modern films?
SOLUTION —
01
Using the play button motif and iconography that viewers identify, synonymous with video. The bold + new meets with the brand they tune into that is Telemundo.
02
SOLUTION —
Using brand elements and colors to build a cohesive design, calling back to the network without stealing the spotlight from the movies themselves.
— VISUAL DESIGN SOLUTION —
Brand colors and design elements + building on movie and film imagery
Brand equity + Film showcase
SOLUTION —
03
Both matinee and nighttime options were carefully crafted, providing clear, at-a-glance scheduling. Warm, inviting tones set the stage for daytime showings, while cool, moody hues created a cinematic atmosphere for nighttime premieres.
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— LIGHTS, CAMERA, ACTION —
Design elements incorporated transitions + day and night hues for readability
A visual language for at-a-glance scheduling
[ THATS A WRAP ]
A popcorn staple
—
Since its launch, Cine Telemundo has received such high praise that it remains in use years later. Its timeless aesthetic and clear visual language have cemented it as a brand staple.