Cine Telemundo
ART DIRECTION/MOTION GRAPHICS /BRAND SYSTEMS / TOOLKITS / TEMPLATES
Directing cameras & action
Cine Telemundo needed to evolve from a programming block into a recognizable entertainment destination. The challenge was creating a visual identity cinematic enough to elevate newly acquired films while remaining clear, flexible, and unmistakably Telemundo. The goal was to balance cinematic impact with clear, at-a-glance scheduling while honoring Telemundo’s brand equity. I led the visual refresh from concept through execution, developing a flexible system that scaled across broadcast and streaming while helping position the block for major studio partnerships.
DATE —
March - August 2022
ROLE —
Led visual identity refresh, motion language, and system design. Partnered with programming and leadership for rollout approval
DELIVERABLES —
Design Decks, Art Direction, Logo Design, Motion Graphics, Sustaining Elements.
CHANNELS —
Broadcast
CONSTRAINTS —
Tight Timeline, Brand rules + Network Guidelines, Cross-Team Approvals
OUTCOME —
Delivered on deadline for launch / premiere
Expanded a flexible visual identity capable of adapting across broadcast, streaming, and promotional rollouts.
Used for executive / leadership-facing materials
Approved by network leadership
Scaled across multiple deliverables and formats
International / Spanish-first broadcast reach
Secured partnerships and sponsor slots including Disney
Cine Telemundo evolved from a programming block into a recognizable entertainment destination. The visual identity balanced cinematic presentation with clear, at-a-glance scheduling, using refined Telemundo brand elements, motion, and adaptive day/night palettes to guide audiences across premieres, classics, and promotional campaigns. The result was a flexible system that elevated the viewing experience while remaining scalable across broadcast and streaming.
Using the play button motif and iconography that viewers identify, synonymous with video. The bold + new meets with the brand they tune into that is Telemundo.
Using brand elements and colors to build a cohesive design, calling back to the network without stealing the spotlight from the movies themselves.
— VISUAL DESIGN SOLUTION —
Brand colors and design elements + building on movie and film imagery
Brand equity + Film showcase
The system adapted dynamically depending on programming. Warm daytime palettes created a lighter, more approachable tone for matinee films, while darker cinematic treatments helped nighttime premieres feel elevated and event-driven.
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— LIGHTS, CAMERA, ACTION —
Design elements incorporated transitions + day and night hues for readability
A visual language for at-a-glance scheduling
A popcorn staple
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Since its launch, Cine Telemundo has received such high praise that it remains in use years later. Its timeless aesthetic and clear visual language have cemented it as a brand staple. The refreshed identity also helped position Cine Telemundo for larger studio partnerships and sponsorship opportunities, including integrations with Disney.
Why It Worked
Unified brand equity with cinematic presentation
Improved clarity for scheduling and discovery
Created a timeless system that remains in use years after launch
Enabled new studio partnerships and long-term scalability