MISS UNIVERSE LATINA EL REALITY

BRANDING / MOTION GRAPHICS / VISUAL DESIGN

Brand Queen

In a bold new venture, Telemundo launched a reality series featuring over 30 of the most stunning women from across the Latin world, all living under one roof. Departing from the traditional beauty pageant format, the show takes a competitive turn, echoing the intensity of Los 50 and La Casa de los Famosos. This fresh direction brings with it a new set of creative challenges and design opportunities, requiring innovative solutions to match the show's global scope and dynamic energy.

I had the pleasure of designing the project from ideation to execution.

DATE —

June 2025

ROLE —

Branding, Motion Graphics, Visual Design

TEAM —

Marketing & Promotions

DELIVERABLES —

Brand Identity, Motion Graphics, Compositing, Visual Design, Sustaining Elements

[ THE LOGO ]

New wardrobe, New logo

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Countless logo concepts were explored and pitched, each using the familiar typeface as a foundation while experimenting with fresh visual directions. The process ultimately led to a final design that feels both iconic and elevated. Timeless in form, yet reimagined with diamond accents and a striking new look that commands attention, just like the contestants outfits.

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— BRAND IDENTITY SOLUTION —

Timeless form + bold accents commanding attention

Diamond studded glamor + Bold gold

GLITZ & GLAM

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While the unpredictable nature of reality TV is beyond our control, the visual direction was anything but uncertain - sharp and refined, like a diamond. Gold accents paired with soft, translucent silk backdrops created a distinctive aesthetic that exudes elegance and royalty, setting a luxurious tone throughout the show.